That Aperol Spritz might have been a bad idea…

Today I am writing to you, wine in hand, from my brand-spanking-new apartment… that I will be in for about a month before moving into ANOTHER brand-spanking-new apartment. I kinda love moving house. It gives me this great sense of momentum — like I’m physically moving forward into a new stage of my life. (And…

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When projects go sideways…

As a solo operator, I live and die by my calendar. EVERYTHING in my life lives in my GCal. I have all kinds of integrations, color codes and shortcuts set up so that I don’t forget anything. 99% of the time, this is a fool-proof system. It never lets me down… but there’s one situation…

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“How can you read at a time like this?!”

It might not come as a great surprise to you that I love getting carried away with a good book. Especially those books that sweep you away to a land so rich and immersive that you completely lose track of time and reality. In fact, the only flight I’ve ever missed in my life was…

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The most important client conversation you will ever have

This week I’ve been working on the structural edits for the two projects I’m working on, and here’s a little secret for you: no one likes this part. Everyone thinks that the draft is the hardest part of writing a book, but that’s actually the fun bit! You get to ideate, and research, and experiment,…

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Writers Get Very Sweaty About This

When Rachel and I started the Business of Writing Podcast, we reached out to writers in all types of industries to find out what their biggest questions & problems were, so that we could tailor the content to suit what they need. We got lots of great insights and topics, but almost every single writer…

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How to produce 17k words in 2 days

The past year has been a big one. I ended a relationship, lost several friends to illness and accidents, and have been sick for a large chunk of the year… But this year has also been awesome. How To Write This Book came out and immediately became a bestseller. Overdeliver with Brian Kurtz and Why Didn’t Anybody Tell Me…

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The Moral High Ground Is Expensive Real Estate

This week the CEO of Salesforce changed the company’s user policy to ban the sale of various weapons through its software. “The pressure Salesforce is exerting on those retailers — barring them from using its technology to market products, manage customer service operations and fulfill orders — puts them in a difficult position. Camping World,…

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Why Didn’t Anybody Tell Me This Sh*t Before?

I’m in Florida this week, launching another book — “Why Didn’t Anybody Tell Me This Sh*t Before?” co-authored with powerhouse copywriter (and wonderful friend) Marcella Allison. Two years ago she invited me to help her create a collection of letters from female entrepreneurs sharing what they wished they had known when they got started. And in all…

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Sales Touch Points: The Money Is In The Follow Up

Online marketing has come a long, long way since the glory days of the early internet. Not only have the tools and capabilities available to marketers improved drastically, but general market sophistication has also gone through the roof. Consumers in all demographics are much more perceptive than they were even just a few years ago.…

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How to Generate $10,000 with One Blog Post

Content marketing can be an incredibly powerful tool, if you do it right. Unfortunately, most people with online businesses don’t even come close to getting it right. It’s not their fault – they’ve heard over and over again that content is king, and that if you want to build your business, you need to be…

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