Brb, running in the desert

This morning I woke up in Phoenix, Arizona, in the Wild Horse Pass Sheraton Hotel. The name alone is enough to get me excited, and to make it even better, the hotel is set on a huge tract of land with trails, a river and wildlife as far as the eye can see.


So despite…

– Coughing myself awake four times last night after too many nights on the party bus…
– Client calls kicking off at 7.30am…
– 6 days of back-to-back conferencing and networking ahead…

I couldn’t wait to get going. At the opening sessions of LaunchCon, Jeff Walker quoted a line from a beautiful Mary Oliver poem, ‘The Summer Day’:

“Tell me, what is it you plan to do
With your one wild and precious life?”

It reminded me that as much as I love my work, love writing, love connecting with people, I’m a FIEND for nature. I will happily ditch parties, work and food if it means I get to explore some cool new space outdoors.

One of the most important things for me to do with my wild and precious life is to indulge that wanderlust, so after being a grown-up and doing my calls and work for the morning, I hit the trail for a run.


It was hot hot hot (the theme of this trip), but so worth it.

When I get out in nature, my creativity goes roaring into overdrive. My best ideas bloom under an open sky.

And I had plenty to think about. Last week, Rachel (my business partner & podcast co-host) and I mapped out the products, programs and opportunities we want to invest in for 2020. We did this for the podcast, for our individual businesses, and for some new ventures we’re going to explore together.

One of those ideas leads me to a question for you. A question that is about what YOU are going to do with your wild and precious life.

See, every week people tell me that they want to write a book one day. They have this deep pull to share what they’ve learned, to empower other people, to entertain, to impress β€” and they know a book is the way they want to do it.

Other writers reach out to me most months, wanting to know what it takes to be a ghostwriter, and how they could make the leap in their own work to helping their clients write and publish bestselling books.

All these people want to do something powerful, memorable, with their wild and precious life. They want to leave something real and tangible behind them, and let’s be real β€” get paid to do it.

That’s why I’m thinking about running a coaching program where I teach everything I know about writing books (both for your own business, and for clients if you’re a writer).

It would include modules on…

– Defining the strategic purpose of the book & identifying your reader avatar
– Project timelines & milestones for producing a book, and how to build the structure (or ‘skeleton’) of the content
– How to interview like an investigative journalist to get the juicy stuff, and how to nail the voice for the book
– Writing the draft, with strategies to get through a huge volume of work in a very short period of time (most of the books I work on only take about 6 weeks to draft out thanks to this system)
– The four stages of editing that take a book from good to great
– Publication β€” formatting the book to look like a traditional publisher rolled out the red carpet for you, as well as how to get it listed on the key online platforms, printed for sale & even available in bookshops
– How to launch and market the book so that it has great sales from day one (and keeps selling for years to come)

I’m looking for 10 people to join the pilot program. We’ll work together for 8 weeks, at the end of which two things will be happening: if you’re writing your own book, you’ll be well on your way to having it finished. And if you’re transitioning into ghostwriting, you will be completely equipped to go out and get clients with confidence, knowing everything that has to happen to make a book project really win.

If you want a spot, just email me β€” laura [dot] gale [at] lauraiswriting [dot] com β€” something like “I’m in! Pick me! GIMME!” will do.

To your wild and precious life.