Future-proofing With a Side of Espresso Marscapone

One late Sunday morning last August, I was sitting in Café Janis down near the harbor here in Lisbon.

This place has a suspended ceiling covered in beautiful trailing plants that dapple the sunlight flowing in the big windows, and they make this incredible espresso mascarpone for their banana bread.

Not only had it been one of those gloriously slow and indulgent mornings, but now I was perfectly caffeinated, satiated, and… Boyfriend had just agreed that we should get a puppy.

Is there a better kind of morning?!

(No. The answer is no; that is 100% the best kind of morning.)

And then, because we’re both highly imaginative and highly detail-oriented (a bizarre overlap between writers and physicists), we proceeded to spend the next seven months preparing for said puppy.

People started telling us it would literally be easier to have a kid than to have a puppy that needed this much preparation.

(Uh, have you ever met a kid? Or a puppy, for that matter? I DON’T THINK SO, PEDRO.)

Well, then #coronalife happened.

Life happened.

And all that preparation paid off in full.

Our pup arrives tomorrow (with full safety precautions planned out), and we have everything we need to make sure the little guy gets the best possible start to life, despite the incredibly weird circumstances.

This week I’ve been thinking about how many parallels the puppy situation has with my business, and the businesses of many of my friends and clients.

When you plan for negative, unexpected or unlikely outcomes, people mock you.

They roll their eyes and tell you that you take things too seriously.

When you tell them…

  • You’ve saved up a big cash buffer for your business at the expense of your own profit distributions…
  • You’ve started focusing more on your own digital assets instead of high-ticket client work…
  • You’ve started paying for coaching from someone a few years ahead of you…

They tell you that you’re paranoid, or that you’re overreacting, or that you shouldn’t just waste money like that.

They laugh off your focus, your ambition and your foresight because it makes them uncomfortable.

But when life happens, and things go sideways, you’re ready. Your preparation protects you.

There’s an endless amount of stuff you could choose to do with this period of time. All of it’s valid — there’s no judgement from me, at all, if you choose to use it to rest and reconnect.

(In many cases, that might be the best thing you could do.)

But if you decide you want to use it as building time, be prepared for push-back.

Be prepared for people to feel judged — even though your actions have nothing to do with them

Be prepared for people to be snarky, or critical, or dismissive.

It’s OK if that’s the reaction. Be empathetic. Understand that fear and loneliness can make people unkind and reactive.

But don’t let other people’s discomfort derail you.

Whatever your ambition is for this time, whatever idea has floated up into your awareness and looked you in the eye, it belongs to you.

You alone get to decide the right way to prepare for your future.

And make no mistake: that’s what we’re all doing right now.

The future is coming — whether it looks familiar or not — and what we do now determines how that future will unfold for us.

So if your future would benefit from you building an audience, working with high-end clients, presenting on stages and getting media coverage, starting your book might be a worthwhile investment of your time right now.

If you want to make a start, click here to get your copy of How To Write This Book and I’ll walk you through the entire process, for every single step.

I’m only an email away if you need help, or a sounding board, or someone to tell you that your idea’s not crazy.