Books are still one of the most powerful assets you can create to build your credibility, authority and visibility in your market.
It raises the profile of your work and it positions you as the go-to expert in your field—after all, if you literally ‘wrote the book’ on your industry, you’ll be the easy choice for your prospects.
A book also opens up new streams of revenue and opportunities for you and your business, growing in value over time, just like any good asset should.
But writing a book is hard work.
In this book, you’ll learn the exact process that will take you from your big idea all the way through drafting, editing and publishing your book, and on to your book launch and beyond.
This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen.
This book provides a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing.
You'll learn how to get clear on your audience, offers and messaging and you’ll develop a recurring content system, and learn to create long-form content assets (such as books and courses) that establish you as an industry leader.
You’ll also find out how you can distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales. Finally, you’ll learn to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result.