How To Market Your Book So It Sells Like Hotcakes

how to market your book

Publication day is one of the most exciting days for any author — whether they’re publishing their first book, or fifteenth. It’s the BEST. Everything is finally done. You’ve spent months writing, editing, polishing… days poring over cover designs and interior layouts…  excruciating hours getting all the sales listings just right… And the moment you…

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How To Tell A Good Story: 3 Tips To Get Readers Hooked

If you haven’t watched The Last Dance on Netflix… Hurry up already! It’s a documentary about Michael Jordan, his coach Phil Jackson, and Chicago Bulls’ incredible winning streak in the 90s. Now, I’m no big sports fan. I barely know a thing about basketball… But this is a master class in storytelling. Absolutely mesmerising. Each player’s abilities…

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10 Things I’ve Learned From Writing 20 Books

Laura Gale - Blog

In the last four years, I’ve worked on 20 books. That’s about a million words in print… not to mention the three million or so cut out during editing! I’ve learned a hell of a lot, and I want to share the top 10 lessons I’ve learned from writing so damn much. 1. Develop a…

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Creativity is More Like Math Than Magic

When speaking about sculpting, I think we can agree that our boy Michelangelo gets the final word, and his words come back to me often: “Every block of stone has a statue inside it and it is the task of the sculptor to discover it… I saw the angel in the marble and carved until…

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The Dumbest Argument Writers Will Ever Have

This week I was chatting with a couple of other writers, and to my horror, one of the most controversial topics in the writing world surfaced just a few minutes into the conversation. Normally, writers are pretty civil to each other. We know the work is hard graft and I think we are generally inclined…

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How Do You Keep Your Writing Skills Sharp?

When Rachel and I interview people for the Business of Writing podcast, we have the main conversation, and then have a set of ‘rapid fire’ questions to hear the guest be a bit more spontaneous. We used to ask how the guest keeps their writing skills sharp… But the answer was always the same: I write. And…

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Never Start with a Blank Page

Recently I wrote about ‘The Gap’, Ira Glass’s iconic musing on the process of getting as good at your craft as you want to be. The headline was ‘why even try?’ The original headline was, ‘in which my dog gets headbutted by a giant.’ I was going to start the post telling a story from…

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How Professional Writers Keep Readers Hooked

When people read your writing, do they immediately get what you mean? Do they respond the way you want them to? Or do they quit halfway through? Do they get confused, or completely misinterpret what you mean? Maybe you have no idea, because they never seem to take any action. Or maybe you get so…

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Why Even Try?

Yesterday I was on the phone with my current ghostwriting client, talking about questions that had come in from her audience about her new book. There were lots of same-same questions for her, since she’s a bad-ass and everyone wants to know the secret sauce… “Where do you get rich clients? How do you charge…

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English is an Effing Weird Language

You know, for being so dang popular, the English language is absolutely nuts. You can say things like ‘it’s effing weird’ and people will get what you mean, even though effing is clearly not a word. (It’s a phonetic spelling of a contraction of the gerund conjugation of a curse word.) English is an incredibly…

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